Internet marketing predictions have always been opaque, however it’s the time when we all start looking at new opportunities and trends for the next year. This may be the exciting yet nerve-racking phase where digital marketers put their proactive hats on. Right? Perhaps not all marketing experts look for new tools or trends that may rock 2022. However, we all have some sort of curiosity to spot and grasp the possibilities that the future holds.
Each year, we get acquainted with new and unpredictable trends that set the tone for our future marketing efforts. In the last year or two, we have seen the rise of video, content, and influencer marketing.
The digital landscape pushes your brand or business to tough competition. Hence, fueling up your brand for the future can be similar to untying a Gordian knot. Thus, we need to stock up the digital marketing arsenal with the latest digital trends & tools.
So, what does the future hold for the Internet Marketing Service? Let’s find out:
Video Marketing: The Cornerstone Of Internet Marketing
The audience seems more interested in getting connected to the storytelling, vision of a brand. Video content can establish long-term brand-customer relationships. Businesses will need to focus more on using video to engage more audiences & reinforce brand trust.
As of the latest reports, an average internet user is likely to spend more than 100 minutes watching online videos in 2022. Online videos are projected to make 82% of overall consumer internet data.
- Digital marketers who used video content grasped 49% faster revenue than others.
- Facebook also found that video content on the platform acquired 6 times more engagement than other posts.
- 54% of shoppers prefer watching brand video content before making a buying decision.
Thereby, video marketing is one of the pillars of internet marketing in the next few years. So, are you ready to maximize video content for brand building?
Micro-Influencer Marketing: A Buzzing Trend On Rising
Influencer marketing has been a prevalent way for brands to drive more leads through social channels. However, fake likes and followers are still the factors that often backfire businesses and influencers.
Popular influencers have started to lose their grip as they promote endless sponsored posts. Consequently, users are ignoring what they recommend or simply they get over buzzed with their recommendations.
But what does micro-influencer marketing mean? This type of marketing includes social media users with a small number of followers. It depicts that audience will assess the recommendations of influencers based on their relationships with the followers.
All in all, businesses might be more interested to add micro-influencers to their Internet Marketing Services or strategies.
Content Marketing: It’s Still The King
We all know how much do search engines prioritize high-quality content. Content has been the undisputed strategy that companies work on for enhancing user experience.
Brands provide users with informative, engaging, and quality content to grasp their attention. Thus, if the content you deliver is effective, it will excite customers to favor your brand over other brands.
- Today, over 47% of shoppers prefer reading blogs before connecting to a brand or service.
- More than 50, 000 internet users search “how to start a blog,” every month on search engines.
In a nutshell, your focus should be on providing quality content to your audience. In return, it can help strengthen your online presence, increase website rankings, and drive more conversions.
Social Media Marketing: A Contributory Factor for Brands
There’s been staggering growth in the number of social media users over the past few years. Now, almost 9 out of 10 individuals who use the internet are also using social media. Social media users are endless, and most of them buy things online only after checking a brand’s social profiles.
- Instagram Reels
- Facebook Ads
- LinkedIn Marketing
- Pinterest posts
- Twitter polls & posts
Thus, be sure to build an influencing presence across all social channels for engaging more audiences. You can also invest more in social media paid ads for better ROI.
Mobile-Centered Marketing: The New Norm For Marketers
Mobile has been the best choice for shoppers to shop anything online. There are currently more than 3.5 billion smartphone users all around the glow. Thus, it’s no surprise that businesses will shift their attention to mobile marketing more.
Have you reached your target audience on smartphones? You can capitalize on the app store and in-app ads to broaden brand awareness.
This is particularly going to happen as 60% of smartphone users click on mobile ads once a week. In addition, you can use notifications segment on mobile devices, emails, video, and more ways to reach your audience.
In a nutshell, we have summarized some of the buzzing trends that are projected to be dominating in 2022. Hiring a digital marketing company can be an ideal way to double up your profits through the above strategies.
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Let’s dive into the future of internet marketing! Connect with us now.