SEO

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Moz we believe these principles go hand-in-hand.

SEO Course Curriculum

Introduction
  • Internet and Search Engine Basics
  • Importance of Internet Marketing
  • Types of Internet Marketing Methods
  • Importance of Search Engines
  • How the search engine works
Keywords Research and Analysis
  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Methodology
  • Localized Keywords Research
On-Page Optimization (Onsite)
  • Basics of Website Designing / Development
  • Essentials of good website designing
  • HTML Basics for SEO
  • Usability and User Experience in Website
  • Importance of Domain Names and Value
  • Website Structure and Navigation Menu Optimization
  • Filename Optimization
  • Title Tag Optimization
  • Keywords
  • Keywords Research in Various Search Engines
  • Meta Tags
  • Meta Tags Optimization
  • Headers Optimization
  • SEO Content Writing
  • Page Speed Optimization Tool
  • Anchor Links Optimization
  • Internal Link Strategy
  • Header and footer
  • Creating an HTML and XML sitemaps
  • URL Rewriting Techniques
  • HTML Validation using W3C
  • Google SEO Guidelines
  • HTML Validation using W3C
  • Google Page Rank
  • Website Architecture
  • How the Search Engine works
  • Heat map of Home page
  • Creating sitemaps
  • Image tag optimization
  • Google webmaster tools
  • Yahoo Feed Submission
Off Page Optimization
  • Submission to search engines
  • Introduction to Offsite Optimization
  • Local marketing based on locations
  • Promoting Subsequent pages of the website
  • Black Hat / White Hat / Grey Hat SEO
  • Submission to Relevant Directories
  • Linking Building Methodology
  • Directory Submission
  • Blog Submission
  • Free Classifieds
  • Forums
  • Forum Signatures and Commenting
  • Press Releases
  • Video optimization
  • How to promote home page
  • Social Bookmarking/Do follow voting/Groups
  • Local Business Listing
  • Classifieds Posting
  • Using Web 2.0 Submission for SEO
  • Blog Commenting
  • Article Submissions
  • Video Submissions
  • Tracking the Links and Page Rank
Reports and Management
  • Website Position Analysis in various search engines
  • Introduction to Google Analytics
  • Installing Google Analytics
  • Basics of Google Analytics
  • Visitors Reports
  • Geographic Reports
  • Traffic Sources Reports
  • Keywords Reports
  • Exact Keyword Competition Analysis
  • Difference b/w Exact Keyword Competitiors /Keyword Researches
Social Media Optimization
  • Facebook
  • Twitter
  • Pinterest(Pins/Boards)
  • Google+ (Profile/Page)
  • Stumble Upon
  • Delicious
  • Reddit
  • Scoop.it
  • Diggo
  • Tumblr
Social Media Marketing
  • Facebook marketing (Locally/Globally/How to join groups/Facebook ads Tracking)
  • Twitter marketing (Retweet/Likes/How to Follow)
  • Pinterest marketing (Creating Pins/Boards)
  • Google+ Marketing (Business page promotion/Profile Promotion)
  • Linkedin Business Marketing

Come join us and build your career

Ingenious Netsoft Pvt. Ltd.

#D-151, Industrial Area, Phase-8, Mohali (P.B).
[email protected]
Usa +1 (850)-441-2324, India +91 99886-63754

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