Having seen growth over a few years, Instagram has become a crucial social media marketing tool. Not only this, it is the most competitive platform, millions of people and businesses are thriving on the ‘must-have’ social media!

To stay ahead in the game, you NEED to be on Instagram. There is no simply other option, people judge your brand or your business on the number of followers you have, hope you can measure how important Instagram has become.

A Social Media Marketer In India or anywhere else in the world will tell you the same thing we are telling right now.

Gram is the real social media gem.

On August 5, 2020, Instagram officially launched “Instagram Reels” and changed the whole scenario. This is how they mentioned the new feature-

Instagram Reels: a new way to create and discover short, entertaining videos on Instagram.

Here is all you need to know about this amazing and extremely cool feature, and a few tips to help you get started and achieve your social media marketing goals.

So, let us Begin.

What is Instagram Reels?

Instagram Reels

Instagram Reels is a way to create fun and engaging video content. This feature is available in more than 50 countries.

You can record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share this clip with your followers on your FEED, and, if you are a public figure then you can make your content/video available to the wider Instagram community through a new space in Explore.

Reels in Explore gives anyone the chance to become a creator on the platform and reach new audiences.

If you find it hard to manage your social media, you can take help from a Social Media Marketing Company. They can handle your account on your behalf as long you want them to.

Where Can You Find This Feature?

You can find Instagram Reels now at the forefront of Instagram- at the same of taking center stage of the main navigation bar.

Navigation Bar

 

You can also view the option of seeing Reels on the Explore page.

 

As you are scrolling through Instagram Reels, you can come across some Reels that have a “Featured” label above the caption.

Instagram Reels Featured Social Media Marketing

 

According to Instagram, “If your reel is featured, you’ll receive a notification. Featured reels are a selection of public reels chosen by Instagram to help you discover original content we hope will entertain and inspire you.”

And like TikTok, if you like or want to use a song or audio clip, you can tap on it and select the option “use audio”.

Instagram Reels Audio

 

Now jumping to the most important thing, you need to know- How to Create Instagram Reels?

You can create Instagram Reels in THREE different ways:

  1. the Instagram home screen,
  2. the Reels tab,
  3. or the Instagram Stories camera.

To access the Reels feature, you can tap the “+” button on the top right and scroll to the Reels tab at the bottom of your smartphone screen.

You can also change the time duration of a length video.

Timer

 

In our next blog we will be telling you how you can use Instagram Reels as a social media marketing tool to promote your business, Stay Tuned!

Ingenious Netsoft is one of the best social media marketing company in India, you can rely on us. We can establish your brand among your competitors. To find out more about our services CLICK HERE.

 

 

All Images credit.