Facebook Ads and Google Ads are the two giants of PPC advertising and are used extensively by the Best Social Media Marketing Services In India. Both are responsible for driving significant leads for your business and companies usually use both to reach out to their audience. But, in cases of limited time and money, it is wise to know which one, in particular, is worth investing in.
Though, there are many similarities between the two, it is the differences between the both that can help you decide which is the right option for your business.
Let us discuss the major differences and deciding factors between Facebook ads and Google ads
What are Facebook Ads and Google Ads
You have definitely come across these when you use Facebook or Google search. Both are platforms used for advertising based on the concept of pay-per-click. Once you create an ad on these platforms, you place your bid in an auction for the desired ad space. Everytime someone clicks your ad, you are charged a certain amount.
What is the difference between Facebook Ads and Google Ads
- Size of the audience
Google and Facebook have a tremendous reach. Both the platforms handle billions of searches every single day. But certain other things need to be considered. If you are coming up with a new product, chances are your audiences might not know about it much, hence they won’t look for it on Google. FB ads can prove to be a better way to introduce something new. FB helps in getting the word out about a new launch.
- Cost & ROI
Facebook ads cost lesser per click than Google Ads. The CPC for Finance and Insurance business is $3.77 and is the most expensive type of business to advertise on Facebook. However, “insurance” is the most expensive keyword on Google Ads to, but with a top CPC of $54.91!
- Targeting Options
Both Facebook and Google have extensive targeting and retargeting options based on gender age, location and various other factors.
However, Facebook offers more advanced targeting options. It allows you to create audiences based on the tastes, behaviors and interests using abundant information it collects from its billions of users.
- Ad Formats
Facebook offers you more creative freedom in case of ad formats which helps build an effective brand awareness. Google ads give you a small block of text, along with ad extensions, to grab customer attention, but the format provided remains more or less the same, limited to text is search ads.
Facebook. On the other hand, offers you to choose from videos and images to draw the attention of your audience.
- Buyer Intent
Google ads take home the trophy in this case. When in need of something, the buyer will immediately search for it and the search ads will bring your business right in front of them. In situations like these, the buyer will not remember the FB ad he saw a few months ago. He is looking for instant search results.
Facebook can help you build brand awareness, but for immediate lead conversion, Google ads work better.
Which Platform is right for you?
Understand your campaign goals and then make the choice. Google Ads are better if you want to make sales, while Facebook Ads get you more brand recognition. Also, take into consideration your advertising budget. These factors will play a major role in chalking out the best strategy for you. Wish to work with the leading Social Media Marketer In India? Get in touch with us now to get started.