India proposed a new e-commerce policy spelling out new measures for supporting farmers, micro, small and medium enterprises. The Center focuses on promoting the government-backed e-commerce network Open Network for Digital Commerce (ONDC). Its main aim is to reduce the cost of operating a business. We need to see how it will impact the E-Commerce Development in India.
If we look at the overall picture, e-commerce development is known for game-changing technologies. We have already seen some of these in action, while others disrupt the sector in recent times to come.
- Meta Verse
- Artificial Intelligence
- Augmented Reality
- Web 3.0
- Voice Search commands
- Omnichannel sites
These trends are making a considerable change in the way e-commerce segments operate.
Brands that are in virtual real estate and setting up virtual stores in Metaverse is a real game-changer. There are Voice-activated search assistants like Alexa and Siri, which are getting popular. AR and AI are also helping customers in making more informed buying decisions.
In the policy Government proposed a ban on all-flash sales but this condition does not apply to conventional flash sales. And there are many other changes in the offing. It is imperative for the e-commerce segment to develop the e-commerce places keeping in mind the government’s policies and to make e-commerce development in India, adaptable to the changes.
The company’s position in the market does not only depend on the product quality but also on new technologies that make the customer experience more convenient and the best.
Below are some of the technology trends that establish high customer engagement and retain their satisfaction.
Now many e-commerce developments companies in India make use of cloud technologies to support their overall business operations. It improves the delivery speed and makes the store more stable and consistent.
AI technology helps push website performance. It offers a personalized experience for improvement in sales and conversion. AI correctly predicts customer behaviour and offer recommendations on the products and services.
M-Commerce is a major part of e-commerce and according to Statista, it is increasing. This is inducing e-commerce projects to adjust their interfaces for mobile screes and to develop special apps.
Omnichannel is crucial for the growth of the e-commerce business. It takes your business to different social media platforms, marketplaces and other retail websites that might help you gain new clients. It utilizes the e-commerce experience, irrespective of the device or platform you tend to use. According to the studies, around 80 % of customers are using multiple channels for making purchases.
The use of PWAs is one of the rising trends in the e-commerce segment. Online sellers are regularly looking for new technology to give a boost to sales and improve customer experience. The best way to achieve goals is to use progressive web apps. These apps look like mobile apps. E-commerce businesses use PWAs to give an improved mobile experience instead of creating and deploying native mobile apps.
It is one of the best techniques to give a boost to customer experience. It also improves the shopping experience by improving sales, brand exposure, and customer loyalty. It also encourages users to spend more time in the exploration of online stores. Gamification is marketed as an apps USP, as a result, a gamification campaign is also a terrific marketing strategy.
Use of Mobile Wallets
You need to optimize your e-commerce for mobile devices and incorporate a mobile wallet’s functionality. Besides, it is imperative to consider launching a mobile application for your online business. Now people are feeling the need and benefits of utilizing mobile wallets to pay for their purchases.
Machine Learning and Artificial Intelligence
If it is one thing that is growing in trend among e-commerce businesses is the offering of personalized shopping experiences and product recommendations via predictive search. Besides, a business can also avail advantage of predictive analysis like behavioral analytics, automation. As per studies, the global revenue from AI-powered applications is anticipated to be each 36.8 billion dollars by 2025.
No doubt, e- commerce is regularly changing to accommodate its customer’s needs. Trends have one thing in common; to give customized and high-quality shopping experiences to customers. It is more seamless and enjoyable. Shortly, these trends are part of your daily routine. So, you should optimize your business before it gets obsolete. It is also imperative to ensure your website is ready for integrating the technological trends and adopting the current government’s e-commerce policies. Get the support of professionals for customized e-commerce development.
The digital transformations are must to be followed in order to meet customer’s expectations. Ingenious Netsoft is one of the leading E-Commerce Development Companies in India. The company’s professionals utilize all that is latest and according to the policies. You will get the sites that will speak voluminously of your products and services and help give a boost to your business. The world is going through an immense digital transformation phase, so you should also flow with the change.