It is said, the best place to bury a dead business is to land it on Google’s second page. Isn’t it? The top 5 results on the search engine page get 75% of the total clicks. The first page of Google – turns out to be most significant for businesses to capture the majority of traffic.
It’s a fact that people Google to find information about everything, which they consider buying online. What you might have skipped is that people who are fully intended to purchase from a physical retail location, also research online. Thus, to capture valuable search traffic for your business you need to build a solid strategy, implement it effectively, and keep it updated with the latest algorithm.
So, without taking your extra minute further, we have covered a few key steps to get to the top of Google.
# Step 1. Find words you need to compete for – First and foremost, following the right local SEO company strategies is the key. Keyword research can be the game-changer, as many campaigns are doomed to fail because of the wrong section of keywords. Keywords that are too broad, don’t get enough traffic or too competitive to compete, can never help you with satisfactory results.
What you can do – It is always effective to use analytics to narrow down and should focus on keywords that are broad. It will also be effective for local elements and more specific services.
# Step 2. Your website must be optimized for focused keywords – Once you are good to go with your strategy, it’s time to begin implementation of optimization on your website. The critical optimization elements on every page of your website, helps Google understand what each page is about.
- Page Title (under 70 characters)
- Meta Description (under 155 characters)
- H1 & H2 Title Text (break up main content by describing it)
- Alt Text (every image needs a title)
- Keyword in Content (at least once, bolded)
What you can do – Do not forget during optimization that it is for human not machine. So, your strategy must be user-friendly and the keywords must not overload the page.
# Step 3. Ongoing website content strategy – If you recall the Panda algorithm update by Google in the year 2011, it was for a sure shot that web builders must not let their site get stale. It meant that the website with continually improving content in quantity and quality will be rewarded. The motive is to help visitor to educate themselves with added tools, resources, and informative content.
What you can do – For this, you can add layers of supporting content pages for your primary pages. These pages must be linked appropriately with the primary pages for adding additional keyword authority.
# Step 4. Analyze, Refine, and Repeat – Nothing in life is perfect, so neither are your efforts, thus you must make a habit to review your strategy for entire campaigns. Put extra time on keywords that aren’t moving and repeat the steps to check your previous results.
What you can do – Never miss good metrics, as it will help you to make sure that your efforts are maximizing the results. You can pick any of your favorites and use them.